Handcrafted by Woodworks
A custom website, shop and business platform for a luxury joinery brand, built to showcase bespoke work, sell configurable products online, capture better enquiries and give the team control without touching code.
20+ portfolio projects
Bespoke kitchens, bedrooms, bathrooms, wine rooms, boot rooms and utility rooms organised into a searchable project system.
80+ finish options
Oak stains, painted colours and product choices brought into a guided buying experience.
12 admin sections
The team can manage leads, orders, products, portfolio, testimonials, blog posts, FAQs, analytics and site settings from one dashboard.
One joined-up platform
Portfolio, brochure site, shop, lead tracking, analytics and content management working together instead of sitting in separate tools.
Handcrafted by Woodworks is a bespoke joinery and furniture workshop in Northampton. The business sells high-value fitted interiors such as kitchens, bedrooms, bathrooms, wine rooms, boot rooms and utility rooms, while also offering ready-to-order products including vanity units and outdoor kitchens.
That creates a bigger challenge than a normal brochure website can handle. The site has to build trust, show past work properly, capture detailed enquiries, support configurable product sales, and help the business understand where leads and orders are coming from.
App Ranch built one connected platform around that job.
The Brief
Handcrafted needed a site that could do more than look good. It needed to work as a luxury portfolio, a sales brochure, an online shop, a lead capture system and a business management tool.
A standard website would have struggled with the depth of the portfolio. A basic e-commerce store would not have handled the bespoke nature of the products properly. Separate SaaS tools would have added cost, complexity and disconnected data.
The brief was to build a platform that matched how the business actually sells: visual, detailed, high-trust, and built around both bespoke enquiries and configured product orders.
What We Did
Why It Worked
Because the system was built around the way Handcrafted sells, not around the limits of an off-the-shelf website builder.
Bespoke customers can explore completed work, understand the services, and send a detailed enquiry from the page they are already viewing. Product customers can configure a vanity unit or outdoor kitchen with clear options, images, VAT pricing and checkout.
Behind the scenes, the team can manage the site, track leads, update content, review orders, build campaign links and see what marketing is working without needing a developer for every change.
What SaaS This Replaced
The value is not just that the client needs fewer subscriptions. The bigger value is that the tools now talk to each other.
Instead of spreading the business across separate systems, App Ranch brought the core workflow into one platform.
A customer can browse a project, submit an enquiry, arrive with campaign tracking, get stored in the dashboard, and give the business a clear view of what happened.
Selected Outputs
Luxury website and portfolio
A visual site built around bespoke project storytelling, service pages, workshop imagery, testimonials and enquiry capture.
Vanity unit configurator
Customers can choose collection, size, oak stain, painted colour, worktop, sink, handles and extras with live pricing and saved configuration.
Outdoor kitchen configurator
A guided product journey with cooker, sink, tap and finish options, supported by image switching and clear pricing.
Admin dashboard
Leads, orders, products, portfolio, testimonials, blog posts, FAQs, analytics and campaign links managed from one dashboard.
A luxury joinery business now has a website that works as a shop, portfolio, lead system and business platform in one.
