The front door of your software stack

Websites built as part of a managed software stack.

App Ranch builds bespoke websites and web platforms that capture leads, track performance and support the systems around the business.

The website is the front door of the stack. The build gets you live, then hosting, support and ongoing improvement are handled inside the App Ranch plans, so you never end up managing the software side yourself. See the plans.

See the plans

Most websites look fine. Very few actually do the work.

Too many business websites act like digital posters. They sit online, say a few things, capture nothing, and tell owners almost nothing about what is happening on them.

App Ranch is built differently.

We build bespoke websites and web platforms around the business, the offer, and the action you want people to take. Stronger first impressions. Clear lead capture. Real tracking. A platform you fully own. And a structure that is ready for search engines and AI the day it goes live, not a template you have to fight to change.

Teams that trust App Ranch

  • HSBC
  • Vodafone
  • Discovery
  • Facebook
  • Spar
  • English National Ballet
  • The Diana Award
  • Alzheimer's Society
  • Lowther Loudspeakers

What a website should actually do for the business

Ready for SEO from day one

Ready for SEO from day one

Structured pages, clean code, fast performance, and local signals built in. The platform is set up properly so search work has something solid to run on.

Explain what you do better

Explain what you do better

Sharper messaging, stronger structure, and a clearer offer the moment someone lands.

Turn more visitors into enquiries

Turn more visitors into enquiries

Landing pages, lead capture, and conversion thinking built in from the start.

Support launches and new offers

Support launches and new offers

A stronger place to send paid traffic, partners, and campaigns when you need action.

Track what is working

Track what is working

Visitor analytics, lead tracking, form tracking, and clear reporting on the platform itself.

Own the platform

Own the platform

One system you control. No template lock-in, no surprise plan changes, no chasing five different vendors.

You can cancel all those expensive subscitions

Bespoke by design

Think it. We build it. Every App Ranch build is shaped around whatever you want your website todo and the action you want people to take. No need to fit into a subscription feature set.

Built with SEO as standard

Clean structure, clean code, fast performance, and local signals are baked in. So when people search for what you do, they find you.

Built to convert

Landing pages, lead capture, and tracking are first-class, not a plugin glued on after launch.

Built to keep working

The App Ranch plans keep the platform fast, tracked, and well-maintained. Human support, people you can hop on a call with anytime.

Built for visibility from day one

Every App Ranch site is built so search engines, AI answer engines, and local directories see a clean, structured, fast platform from the moment it goes live.

Built for Search and AI

Clear page hierarchy, proper headings, sensible URLs, schema, and metadata. The kind of structure search engines and AI answer engines can read without guessing.

Local signals built in

Address, service areas, contact data, Google Business linkage, and location pages set up correctly so local search has what it needs to make sense of the business.

Fast performance

Lightweight, modern code on a fast platform. Pages load quickly on phones and desktops, which matters for users, conversions, and Core Web Vitals.

The platform is the foundation. Hyperlocal SEO is included in Growth, working after launch for rankings, traffic, calls, and leads.

How website builds fit into the plans

The build is a one-off project, quoted separately. After that, the website lives inside one of the App Ranch plans, so it is hosted, maintained and improved by one team.

Core

A paid build, quoted separately, then hosted and maintained on Core. The safe pair of hands for a platform that is already live.

See Core
Recommended

Growth

Website, landing pages, lead capture, hyperlocal SEO and ongoing improvements managed inside the Growth plan. The main App Ranch relationship.

See Growth

Max

Website, software stack, content, story and campaign strategy managed inside Max. For businesses ready to scale.

See Max
See the plans

Build costs are quoted separately, mainly for Core. Hyperlocal SEO is included in Growth, not sold separately.

Hyperlocal SEO is included in Growth

For local businesses, being found is not an optional extra. Hyperlocal SEO is part of the Growth plan, not a separate product, because the website, landing pages, lead capture, analytics, and search recommendations all live inside the same managed stack.

On an App Ranch site

Included in the Growth plan

Best for businesses with an App Ranch site that want ongoing local visibility, search recommendations, landing page improvements, and clearer performance tracking in one place.

Local SEO and AEO sweeps
Google Business and maps recommendations
Service page and landing page guidance
Search visibility improvements
Lead and form tracking connected to the site
Recommendations we can turn into site improvements faster

On a site we did not build

Still part of Growth

Already have a website elsewhere? Growth still covers the local search work, with a clear plan for improving visibility without rebuilding everything first.

Website and local search audit
Google Business recommendations
Service and location page recommendations
Copy and structure guidance
Priority fixes and action plan
Implementation notes for your existing web team

A standalone audit helps identify what needs fixing. An App Ranch site on the Growth plan gives us the platform to fix it properly and track results in one place.

Core, Growth and Max

Core keeps a built platform running. Growth is the main managed software stack plan, with hyperlocal SEO included. Max adds content, story and campaign strategy. The full feature comparison lives on the plans page.

Built for local businesses that need a platform they can trust, track, and own

Good fit

Plumbers, electricians, and local service tradesRealtors and property firmsInterior designers and architectsGyms and fitness businessesMed spas, wellness, and aesthetic clinicsAccountants, law firms, and professional servicesRestaurants, venues, and hospitalityProduct and ecommerce businessesBusinesses needing bespoke web apps or custom workflows

Not a fit

Businesses looking for the cheapest template possible
Projects with no clear offer or audience
Brands that only want cosmetic design changes
Businesses that want bespoke results with no ongoing investment in support or growth

What the App Ranch platform can replace

Many small businesses end up paying for a website platform, a form tool, an automation layer, a basic CRM, and a few overlapping subscriptions, then still need someone to make sense of it all.

Typical stack

Website platform subscription
Separate form or survey tool
Email automation layer
Lightweight CRM
Page builder add-ons
Multiple logins and dashboards
Disconnected data across tools
Extra upkeep to keep it all running

App Ranch platform

Bespoke website built around the business
Lead capture and forms built in
Owner-focused analytics dashboard
Lead visibility and scoring
Built ready for SEO from day one
One joined-up system, one login
One team behind the build and the platform

The platform replaces the disconnected stack. Hyperlocal SEO is built into Growth for active search growth.

Why App Ranch works better than a typical website project

It is bespoke from the start

It is bespoke from the start

Your business is not dropped into a template. The structure is shaped around your market, your offer, and how customers actually make decisions.

It is built ready for SEO

It is built ready for SEO

Clean structure, schema, location data, fast performance, and Google Business linkage are baked in from launch, so when search work runs, it actually has something solid to work with.

It gives you tracking from day one

It gives you tracking from day one

Most websites go live and become a black box. App Ranch keeps the platform legible with lead tracking, performance reporting, and an owner dashboard.

It is one system, not a stack

It is one system, not a stack

You are not left alone with a patchwork of subscriptions. App Ranch brings the build, the platform, and the support together in one managed software stack, with hyperlocal SEO included in Growth.

Common questions

Everything you need to know before getting started.

Every build is bespoke, so it is scoped to what your business actually needs rather than a fixed package. Once the platform is live, the App Ranch plans host, maintain and keep improving it. Growth is the main managed software stack plan, with hyperlocal SEO included. Book a call and we will scope the build and the right plan together.

The build is the project that gets your site or platform live. Core, Growth, and Max are the managed software stack plans that keep it working: hosting, tracking, lead capture, hyperlocal SEO, bespoke tools and ongoing improvement. Core is for hosting and maintenance after a paid build. Growth is the main relationship. Max adds content and campaign strategy.

We hand you the software side and keep running it. The platform moves onto an App Ranch plan so hosting, maintenance, tracking and improvement are handled by one team. Most growing businesses choose Growth, which includes hyperlocal SEO, lead capture and ongoing software stack planning.

Core is for hosting and maintenance after a paid build: hosting, backups, owner dashboard, lead and form tracking, performance reporting, and direct support from Pete. Growth is the main managed software stack plan, adding hyperlocal SEO, lead scoring, bespoke workflow tools, landing pages, monthly targets, and ongoing software stack planning. Max adds the content and campaign layer on top: content cadence, story and campaign strategy, film and visual direction, and TV and streamer ad strategy. See the plans page for the full comparison.

Hyperlocal SEO is included in the Growth plan, not sold as a separate product. Whether your site is built by App Ranch or you are on another platform, the local search work is handled inside Growth so the recommendations get implemented and tracked in one system.

Builds are bespoke and quoted per project, so they are scoped with us directly rather than bought from a fixed menu. Once the platform is live, your plan is set up so hosting, maintenance and improvement are handled by one team. Book a call and we will scope the build and the right plan together.

Ready for a website that does more than sit there?

Tell us what the business needs and where things are falling short. We'll point you to the right App Ranch plan, with hyperlocal SEO included in Growth.

See the plans

Bespoke builds, scoped to your project. Clear scope. No template. No guesswork.