Privacy Policy

1. Who we are

App Ranch ("App Ranch", "we", "us", or "our") provides custom websites, applications, brand and video production, and Hyper Local SEO services. This policy applies to www.app-ranch.com, our client portal, and any checkout completed through us — including purchases initiated by an AI assistant or agent acting on your behalf.

App Ranch is a sole proprietorship operated by Peter Snell, based in San Antonio, Texas, United States. For any privacy question, contact us at hello@app-ranch.com.

2. Information we collect

Information you give us

• Contact details such as your name, email address, phone number, and business name.
• Account credentials when you create a portal login.
• Project and onboarding information you submit (for example business locations, services, competitors, and website details for Hyper Local SEO).
• Communications you send us, including email and support messages.

Information collected automatically

• Usage and analytics data such as pages viewed, referring source, device and browser type, and approximate location derived from your IP address.
• Cookies and similar technologies used to keep you signed in, remember preferences, and measure how our site performs.

Information from third parties

• Payment and subscription status from our payment processor (Stripe). We do not store your full card number.
• Identity and order context passed to us by an AI agent, assistant, or commerce platform when a purchase is made on your behalf.

3. How we use your information

• To provide, operate, and improve our services and your client portal.
• To process payments, manage subscriptions, and send order and billing confirmations.
• To deliver Hyper Local SEO work and prepare your action plans and reports.
• To respond to enquiries, provide support, and send service-related notices.
• To detect, prevent, and address fraud, abuse, and security issues.
• To comply with our legal and tax obligations.
• With your consent, to send marketing about our services (you can opt out at any time).

4. Agentic commerce and AI assistants

We support purchases that are initiated or completed through AI agents, assistants, or automated checkout flows. When you authorise an agent to buy from us, that agent may share with us the information needed to complete and fulfil your order, such as your name, contact details, the items requested, and a payment authorisation token.

We use this information only to verify the request, process the transaction, and deliver the service. We treat agent-initiated orders under the same privacy protections as any other purchase, and we do not sell this information.

5. How we share information

We do not sell your personal information. We share it only with service providers and partners who help us run our business, under contracts that require them to protect it:

• Payment processing: Stripe.
• Hosting and infrastructure: our cloud and database providers.
• Email delivery and communications tools.
• AI agent and commerce platforms, only as needed to complete a purchase you authorised.
• Professional advisers, and authorities where required by law.

6. Cookies and analytics

We use essential cookies to keep the site working and you signed in, and analytics cookies to understand how the site is used. You can control cookies through your browser settings; disabling some cookies may affect how the site functions.

7. Data retention

We keep your information for as long as your account or project is active and as long as needed to provide our services, then for any further period required to meet legal, tax, accounting, or dispute-resolution obligations. When information is no longer needed, we delete or anonymise it.

8. Your rights

Depending on where you live, you may have the right to access, correct, delete, or port your personal information, to object to or restrict certain processing, and to withdraw consent. To exercise any of these rights, email hello@app-ranch.com. We will respond within the timeframe required by applicable law. You also have the right to complain to your local data protection authority.

9. Security

We use appropriate technical and organisational measures to protect your information, including encryption in transit, access controls, and trusted infrastructure providers. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. International transfers

Your information may be processed in countries other than your own, including by service providers based outside your region. Where we transfer data internationally, we rely on appropriate safeguards such as standard contractual clauses.

11. Children

Our services are intended for businesses and adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us information, contact us and we will delete it.

12. Changes to this policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the date above and, where appropriate, notify you. Continued use of our services after changes take effect means you accept the updated policy.

13. Contact us

Questions about this policy or your data? Email hello@app-ranch.com.