App Ranch

Custom software, built around your business and run for you.

We design, build, host and improve the website and tools your business runs on. No in-house tech team needed, you focus on the work.

See the plans

Teams that trust App Ranch

HSBC
Vodafone
Discovery
Facebook
Spar
English National Ballet
The Diana Award
Alzheimer's Society
Lowther Loudspeakers
What you get

A developer in your business, without hiring one.

App Ranch builds, hosts and manages the software stack around your business, from your website and landing pages to automations, dashboards, CRM, search visibility and weekly improvements.

01

We learn how your business actually works

We start by understanding your products, services, customers, departments, brand voice and current way of working.

In a world full of one-size-fits-all AI tools, this is where the human bit matters most. AI can help move faster, but it does not understand the detail, judgement and context of your business on its own.

App Ranch starts with the business first, then builds the right technology around it.

Your product
What you sell
Your customers
Who you sell to
Your enquiries
How work comes in
Your voice
How your brand sounds
How it works

Three steps. Fully managed.

We learn your business, build the software around it, then run and improve it. You stay focused on the work.

01

Plan & design

We learn how your business actually works: your services, your customers, how enquiries come in, and turn it into a clear plan. No jargon, no assumptions.

02

Build & launch

We design and build your site and tools, show you progress as we go, and get you live in weeks, not months.

Ongoing
03
03

Host, run & improve

We host it, keep it secure and backed up, watch what is working, and keep improving it. You focus on the business.

The plans

Three plans. Pick how much you want us to run.

Core
$129/month

Keep your website live and looked after.

Hosting, backups and platform maintenance
Owner dashboard
Page performance tracking
Unique visitor tracking
Form tracking
See Core in detail
Recommended
Growth
$350/month

Your website, plus a team actively growing it.

Everything in Core
Business Context Hub
Hyperlocal SEO
Landing pages and conversion improvements
Lead capture and lead scoring
See Growth in detail
Max
From $6,500/month

Growth, plus the full content layer.

Everything in Growth
Content strategy
Film, animation and visual content
Campaign planning
Richer brand storytelling
See Max in detail

Every site starts with a one-off build, quoted to spec from $1,400. The plans are the monthly after.

Who it is for

Built for small businesses that need more than a website.

App Ranch works like a forward deployed development team for small businesses. We build the website, tools and systems each business needs, then keep improving them as the business grows.

Boutique shops & product stores

Ecommerce, product pages, local SEO, stock updates, customer enquiries and repeat purchase systems.

Camps & after-school clubs

Bookings, parent enquiries, schedules, payments, forms and admin tools in one place.

Home service businesses

For HVAC, pest control, mosquito control, pool cleaning and similar trades. Capture leads, handle enquiries and reduce the admin between quote and booking.

Creative studios & production companies

Portfolio sites, lead capture, project enquiries, client forms and simple internal tools.

Gyms, studios & memberships

Class pages, lead capture, memberships, forms, offers and local visibility.

Professional services

Client enquiries, onboarding, document collection, payments, CRM-style workflows and better follow-up.

Bespoke makers & installers

Show high-value work, qualify serious enquiries and guide customers from idea to booked consultation.

Venues, events & theatres

Event pages, ticket links, bookings, audience growth and simple systems for managing updates.

Proof

Not just a better website. A small business with fewer manual tasks, clearer enquiries and software that keeps improving after launch.

Lowther Hegeman loudspeakerLowther Hegeman loudspeaker — painted
Case Study
“Pete and the App Ranch team transformed our entire brand and digital workflow. What used to take days and weeks now happens in minutes and our brand has gone from small home builder market to a global luxury brand.”
MT

Martin Thronton

CEO, Lowther Loudspeakers

Read case study

100%+

Faster deployment

10x

Team productivity

Questions

Common questions.

Yes. Every App Ranch website is a one-off build that you own outright. The monthly plan covers hosting, running and improving it, not licensing it back to you.

We can take over hosting and support on Core, or rebuild and actively grow it on Growth. We will tell you honestly whether your current site is worth keeping.

Most sites go live in weeks, not months. We show you progress as we build rather than disappearing into a long discovery phase.

Core keeps your finished site live and looked after. Growth adds a team actively improving it every month. Max adds the full content layer on top, including 3D and video.

No. App Ranch is your software team. We build, host, monitor and improve everything, so you do not need to hire or manage technical staff.

App Ranch works with small businesses across the UK, Europe and the US, and was founded by Peter Snell.

Get the software your business runs on, built and run for you.

Book a call and we will show you exactly what we would build, host and run for your business.

See the plans