Gather Training
A bespoke website, booking funnel and admin platform built as one connected system, so a lean team can capture, convert and measure every lead instead of stitching together SaaS tools.
One system, zero widgets
A custom booking funnel and admin replaced the off-the-shelf GoHighLevel widget, separate form tools and patched-together SaaS.
Every lead captured
Email is logged the moment it is entered, so no enquiry is lost even if the booking is never finished.
Measured end to end
First-party analytics track every pageview, click, form start and booking, with cost-per-conversion by channel.
One admin to run it all
Leads, bookings, content, testimonials, campaigns and an A/B engine in a single password-protected command centre.
Gather Training is a growing London personal-training studio with a full range of programmes: Foundations, small-group and 1-2-1 PT, Pulse, Pilates, Yoga and Teens, plus an Academy for coaches. The business lives or dies on turning website visitors into booked calls, trials and members.
That is more than a brochure website can handle. It needs to capture every enquiry, book against the team’s real calendar, keep the CRM in perfect sync, and show exactly which programmes and channels are working, without adding manual work for a small team.
App Ranch built one bespoke platform around that job: the marketing site, the booking funnel, the GoHighLevel integration and the admin command centre, all working as a single connected system.
The Brief
Gather was relying on a patchwork of tools: an off-the-shelf booking widget, separate form tools, manual tracking, that did not talk to each other. Leads slipped through the gaps and there was no clear picture of what was actually driving members.
A standard website would not have fixed that. The brief was to build a platform that matched how Gather grows: capture the lead the instant someone shows interest, book them straight into a real calendar slot, sync everything to GoHighLevel automatically, and measure every step from first click to paying member.
It had to run on a stack built to scale, and be something a lean team could operate day to day without a developer.
What We Did
Why It Worked
Because it was built as one system, not a pile of plugins. The website, the booking funnel, the CRM sync and the admin all do the same job: turn attention into booked trials and members, and show exactly where each one came from.
Leads are captured the moment someone enters an email, booked against the team’s real availability, and kept in sync with GoHighLevel as tags, owners and pipeline stages change, automatically.
And because the team can see the full funnel, cost-per-conversion and live A/B results from one admin, decisions are based on data rather than guesswork, with no developer needed for day-to-day changes.
What SaaS This Replaced
The value is not just a smaller subscription bill. It is that the tools now talk to each other and nothing falls through the cracks.
Instead of spreading the business across disconnected systems, App Ranch brought the whole funnel into one platform.
Someone can land from an ad, enter an email, book a confirmed slot in the real calendar, sync straight into GoHighLevel, and give the business a clear, measured view of exactly what happened.
Gather is a real example of a bespoke build doing the work of a whole SaaS stack
Everything App Ranch builds into a custom platform shows up here: the website as the front door, a booking funnel engineered to convert, a live CRM integration underneath, and an admin command centre on top, all measured first-party, end to end.
Conversion-built website
Fast, responsive, on-brand pages for every programme, each one routing into the same booking flow.
Custom booking funnel
A multi-step modal that reads the team’s real calendar, books a confirmed appointment and logs the lead.
GoHighLevel integration
Contacts, tags, appointments and pipeline stages kept in two-way sync automatically.
Admin command centre
One password-protected panel to run leads, content, testimonials and campaigns.
Analytics & A/B testing
A live funnel, cost-per-conversion by channel and a mobile A/B engine that picks winners.
Built to scale
A Prisma and PostgreSQL data model with Stripe wired in, ready for memberships at launch.
Selected Outputs
Conversion-built website
An on-brand marketing site with landing pages for every programme, each one routing into the same booking flow.
Custom booking funnel
A multi-step “Book a call” modal that reads live GoHighLevel availability, books a confirmed slot and captures the lead email-first.
Analytics command centre
A live lead funnel from real GoHighLevel tags, cost-per-conversion by channel and a mobile A/B testing engine in one dashboard.
Programme landing pages
CMS-driven pages for Foundations, PT, Pulse, Pilates, Yoga and Teens, tagged for segmentation and built to convert.
A growing training studio given a bespoke platform that captures, converts and measures every lead, and replaces a stack of tools it used to pay for.
